Web Marketing Holy Grail Unleashed – Confluence Of Events And Business Cycles!

“If YOU make a DETERMINED RESOLUTION to make a better Web
marketer or Internet entrepreneur of yourself, YOU are already

Is There REALLY A Holy Grail Of Web Marketing?

Well, that’s a VERY good question YOU just asked because most
people who delve into affiliate and Internet marketing, with a
strong desire to start making a steady income via their Internet
access and computers (… which have become “ATM machines” for
some savvy Internet marketing experts and entrepreneurs), have
a belief that you can just create Web sites or niche business
marketing blogs and with a little effort or promotion, a traffic
deluge will take place with quick sales being made and money
rolling into the bank accounts – “Kaching.”

For those who have mastered the art and science of Web marketing,
they know that if this aspect is NOT properly understood, it can
be disastrous to your personal finances and you’ll “lose your
shirt(s)” if you have nothing else to fall back on!

Web marketing is NOT just the application of one or two business
tools or principles but the COMBINATION of many VARIABLES that
I will refer to as the “Web Marketing Holy Grail” – which when
expanded becomes the “Web Marketing Confluence Of Events
And Business Cycles.”

Variables like the use of autoresponder accounts and follow-up
systems, with a responsive opt-in mailing list, free valuable
Web content to generate repeat traffic, identification of top free
affiliate marketing programs or affiliate networks offering valuable
products and services – and pay commissions on schedule. In
addition, if you cannot engage in new product development,
you can purchase reprint rights to rebrandable niche marketing
eBooks and multimedia products that target specific business
niches, etc. Creating a content-rich Web or blog marketing site
comes second in importance to building a responsive opt-in list
(or email marketing).

The Confluence Of Events And Business Cycles:

If you’ve ever delved into online Forex trading, then you will
agree with me that it also involves a confluence of events
scenario like the Web marketing confluence of events that I
laid out before you in this article.

To succeed, a bird’s eyeview analyses of the price charts
is needed to determine the currency direction for the day with
the application of basic trendlines, Fibonacci ratios, pivot
points, RSI and stochastics divergence, market place and traders
psychology (i.e., the inner game) and more. Any online Forex
training course that doesn’t include these specifics and more
will be worthless to you – and I’m speaking from personal

NOTE: Please remember – do NOT quit your day job until you are
consistently making some income or money online, and even get to
create multiple streams of income within your niche market in your
Web/blog marketing and Internet entrepreneurial journey. Failure
to adhere to this universal principle can be quite disastrous for

Business Cycles: Rising & Declining Business Cycles Unveiled

We live in a world of duality and cycles – male and female, hot
and cold, light and darkness, positives and negatives, top and
bottom, monthly lunar cycles, water cycles, etc. Now, business
cycles can have two different major phases, namely – rising and
declining business cycles. It’s the rising or upswing business
cycles – when there is a rise in personal income and consumer
demand for new products and features that is more beneficial
to us here. I’ll show you just “4 Business Cycle Variables” so
that you can get a flavour of what to expect now and down
the road.

Business Cycle Variable #1: 5-year Product Cycles

The BIGGEST element of the “Web Marketing Confluence of
Events” is the BUSINESS CYCLES – with variables such as the
“5-year Product Cycles.” According to Brian Tracy in one of his
books entitled “Turbo Strategy,” most products have a 5-year
cycle. So, you can position yourself to capture your share of NEW
products and services that you can market to a highly targeted
global audience online – and even offline!… This is the era of
street-savvy Web entrepreneurs. 🙂

Business Cycle Variable #2: Job Cycles And Saturations

Other business cycle variables include the observations in the
saturation of the conventional job markets mainly in the Western
economies as a result of the outsourcing of some jobs to countries
with lower overhead costs – like India – and downsizing due to
mergers and acquisitions, etc.

Business Cycle Variable #3: Consumer Trends And Tastes

Consumer trends and tastes among different age groups and
cultures constitute another variable. Consumption tastes between
the baby boomers and the so-called Generation X can lead to the
development of niche products and services by companies with an
online presence. From my observations, ethnic and immigration
patterns in different countries of the world like the UK, USA
and Canada for instance, will continue to lead to changes and a
robust growth in consumer needs and wants among mainly Asian,
African, Latin American and East European immigrants.

Business Cycle Variable #4: Chinese Double-Digit Internet Growth

Global Internet usage patterns and growth will determine to a
great extent the 21st century future. The number of Internet
users in China of 162 million (i.e., 10% of the total population)
of 1.3 billion is set to overtake the United States in the total
number of users within a few years. According to a report by the
Pew Internet & American Life Project, the double-digit annual
growth rate will drive the number of Chinese Web users to 210
million by the beginning of 2009! This growing interest and
growth rate is taking place among the urban Chinese and
upwardly mobile younger generation.

Closing Thoughts:

The combination of your DETERMINED RESOLUTION to make a
better Web marketer or Internet entrepreneur of yourself, the Web
marketing variables or CONFLUENCE OF EVENTS, and the BUSINESS
CYCLE variables all constitute the “Web Marketing Holy Grail.”
These are crucial to a successful global Web presence.

“The Web Marketing Holy Grail” has finally been UNLEASHED.
Take YOUR front position and EXPERIENCE the surge in energy

To Your Successful Global Web Presence!

The Business Cycle and Your Business

Closely related to working capital is the business cycle. In general, the business cycle is the same for all businesses. For you, however, the timing and issues are different depending on what industry you are in. I want you to learn about the business cycle because it is the rhythm of your business cycle that undermines all of your decisions.

The business cycle keeps time for your company. The pace of your business cycle will determine how much working capital you have. Like a carefully engineered machine or a finely synchronized orchestra, your business cycle is influenced by everything you and all your employees do.

The business cycle is a closed system that really begins when you purchase raw materials or something to resell. If you are in the service industry, then you are buying labor or maybe expertise.

Lets look at the business cycle of Claire’s Chocolates. On Friday, Claire places an order for 200 pounds of dark chocolate at $3.35 per pound. The delivery comes in Monday morning and Claire is ready to make her weekly supply of fresh hand-made chocolates. All week, she single handedly makes and sells the chocolates in her shop. By Friday evening when she locks the doors she has sold every pound of chocolate. In fact, she can not even open the store on Saturday because she is out of chocolates.

Claire checks the register and discovers she has earned $1,398 because she sold all 200 pounds of chocolate at $6.99 per pound. Wow! She takes the money to the bank. Let’s take Claire’s weekly activity and apply a business cycle perspective.

On Friday, Claire placed a chocolate order incurring $670 in current liabilities because she put the 200 pound chocolate order on her supplier charge account. Come Monday she converted the $670 worth of raw dark chocolate to hand-made chocolates. She then sold the hand-made chocolates, further converting the $670 from raw chocolate to shelf inventory to cash.

By Friday, what started out as a purchase order to the supplier was turned into cash for Claire’s bank account. How? All by the business cycle. It is remarkable how it all happens so quickly. But you can also see where the pitfalls lie.

Does Claire get to keep all of the cash she made? Of course not. Claire still has to pay off the $670 she owes her chocolate supplier. And Claire has other expenses too – electricity, plastic wrap, boxes, refrigeration. Still, if we were to pause the business cycle of Claire’s Chocolates on Wednesday we could calculate her working capital.

To keep this illustration simple, let’s pretend the only thing in Claire’s business cycle is the 200 pounds of dark chocolate. Realistically, she is making and selling all varieties of chocolates.

So on Monday, if we calculate the working capital, we get current assets of $670 for raw chocolate inventory. But Claire also has a current liability of $670 for the same raw chocolate. By Monday afternoon, however, Claire has moved the raw chocolate into a shelf ready hand-made chocolate inventory. Due to the added value, her inventory is now worth $866.

Claire now has $866 minus $670, equaling $196 in working capital. By Friday, when Claire has converted all of her chocolates into cash she will have $1,398 minus $670, equaling $728 in working capital. Then Claire gets to decide how to use the working capital.

The key to managing your business cycle is velocity – keep things moving. Like Claire, you can convert your inventory to cash rapidly by operating efficiently. When your inventory sits around, your business cycle is stalled.

A common business cycle problem for many small business owners is the final step where you book your sales. Small companies spend so much time on operations and customer service that they never get around to doing the billing.

If you do not get to your invoicing then your business cycle is stalled. Jump start your cycle and keep things moving so you can bring in cash to fuel your growth to make more cash.

Real Estate Market: The Quintessential Business Cycle

The United States, Canada and all other modern industrial economies experience significant swings in economic activity. In some years most industries are booming and unemployment is low; in other years most industries are operating well below capacity and unemployment is high. Periods of economic expansion are typically called booms; periods of economic decline are called recessions or depressions. The combination of booms and recessions, the ebb and flow of economic activity, is called the business cycle. But of all the industries contained in the economic basket of goods and services, real estate market is the one that serves as an indicator and prognosticator of times to come.

Real estate is particularly susceptible to the ups and downs of the economy simply because it is a big ticket industry. The purchase of a single-family dwelling, the sale of a condo, the lease of industrial or office space – all these are transactions involving big dollars. One of the key insights of business cycles is that many economic indicators move together. During a boom, or expansion, not only does output rise, but also employment rises and unemployment falls. New construction and prices typically rise during a boom as well. Conversely, during a downturn, or depression, not only does the output of goods and services decline, but employment falls and unemployment rises as well. New construction also declines but – and real estate is the exception to the rule – prices may very well continue to rise in real estate even during downturns, though usually more slowly than during booms.

In many ways the term business cycle is misleading. “Cycle” seems to imply that there is some regularity in the timing and duration of upswings and downswings in economic activity. This could not be more farther from the truth, especially in the real estate industry. Booms and recessions occur at irregular intervals and last for varying lengths of time. For example, economic activity hit low points in 1975, 1980, and 1982. The 1982 trough was then followed by eight years of uninterrupted expansion. For describing the swings in economic activity, therefore, most modern economists prefer the term ‘economic fluctuations’.

Just as there is no regularity in the timing of business cycles, there is no reason why cycles have to occur at all. The prevailing view among economists is that there is a level of economic activity, often referred to as full employment, at which the economy theoretically could stay forever. Full employment refers to a level of production at which all the inputs to the production process are being used, but not so intensively that they wear out, break down, or insist on higher wages and more vacations. If nothing disturbs the economy, the full-employment level of output, which naturally tends to grow as the population increases and new technologies are discovered, can be maintained forever. There is no reason why a time of full employment has to give way to either a full-fledged boom or a recession.

Business cycles do occur, however, because there are disturbances to the economy of one sort or another. The quintessential cause of recessions and booms in real estate is monetary policy. The central banks – either the Bank of Canada or the Federal Reserve Bank in the U.S. – determine the size and growth rate of the money stock and, thus, the level of interest rates in the economy. Interest rates, in turn, are a crucial determinant of how much firms and consumers want to spend. A firm faced with high interest rates may decide to postpone building a new factory because the cost of borrowing is too high. Conversely, a consumer may be lured into buying a new home if interest rates are low and mortgage payments are, therefore, more affordable. Thus, by raising or lowering interest rates, the central banks are able to generate recessions or booms. This is the reason why keeping a close eye on interest rates is so crucial in the real estate market.